After introducing friends, family and business associates in the U.S. to the exquisite Pinotage, Chenin Blanc, Cabernet and Bordeaux wines that he brought home with him, the collection of wine he thought would last years was depleted in months. Sensing an opportunity to connect both connoisseurs and the average consumer to quality products from a burgeoning wine capital, Luckett partnered with an artisanal South African wine producer to create a distribution network that quickly filled a niche in Western markets. While the large distributors were focused primarily on European and Californian-based wines, Branwar was offering high-quality blends from a previously overlooked region, enabling businesses to diversify their offerings in an increasingly connected global environment.